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Thomas Claburn | May 19, 2011

Apple's Retail Lesson

Thomas ClaburnApple's retail operation is now ten years old. It's been a good run. The company recently welcomed its billionth visitor to its 325 retail stores. During the quarter that ended in March, it saw a record 71.1 million visitors in its stores, 51% more than the 47 million who visited in the same quarter a year earlier. Apple plans to open 40 more stores this year, most of them outside the U.S.

Much has been said about the advantage Apple has in its tight control of hardware. But Apple's meticulously calibrated retail experience matters just as much.

Offering a superior customer experience may be a goal for any business—many fall short—but there's also a lesson here for corporate IT.


Venkatesh Rao | May 23, 2011
Simpler Organizations Are Harder To Design
Even the most deft leaders using the latest Web 2.0 tools can't transform organizational hierarchies overnight.
Maribel Lopez | May 25, 2011
HP Shows People-To-People Is Only A Start
HP's webOS vision represents a multi-device mobile world that integrates personal and professional communications.
David F. Carr | May 19, 2011
LinkedIn Not So Boring Anymore
The business social network's IPO opened strongly and gave the company a valuation of $8.9 billion by the end of the day, prompting talk of a new tech bubble.
Claire Flanagan | May 18, 2011
Who's To Blame For A Failed Community?
Resist the temptation to just point fingers at your software vendor. The hard work of community management falls on your organization.


Comment by dwineberg10001
“If employees are afraid of criticism for what they post, they won't post. The criticism can be mocking by peers or real demerits in their performance evaluations. In a word: RISK”
Comment by gramakrishnan400
“Getting the right structure is not easy does not imply it is necessarily difficult in the steps involved but identifying and sticking to the correct steps involves changing mindsets and all the human elements of influencing.”

Enterprise 2.0 Conference :: Building Social Business :: Hynes Convention Center, Boston :: June 20-23, 2011 - Register Today

slideshow - nimble
Nimble Contact Integrates Connections Across Mail, Social Networks
LinkedIn, Facebook, Twitter, and other social networks have supplanted business cards for keeping track of important contacts...
slideshow - social crm
14 Leading Social CRM Applications
Social CRM is a double-edged sword. It gives businesses a tremendous opportunity to easily communicate with consumers, rapidly answering questions and responding...
slideshow - gmail add-on
Gmail Add-On Boosts Support Features
The Shared Inbox add-on for Google Apps Business accounts is designed to provide improved help desk and customer support ticket...


video - e2 update
An Enterprise 2.0 Conference Update
Jason Quesada, Marketing Manager for Enterprise 2.0, interviews Steve Wylie, General Manager of Enterprise 2.0...
video - ipad 2
Apple Delivers Steve Jobs and a Faster, Thinner iPad2
Apple announced the iPad2. It's faster and slimmer. The dual core processor and faster graphics will speed it up, but...
video - Avaya Flare
Avaya's Flare Seamlessly Unifies Communications Into Tablets
At Enterprise Connect 2011 in Orlando, TechWeb's David Berlind meets up with Avaya to get...



LinkedIn Faces Cookie Vulnerabilities

Jive Updates Social Media Platform

SDL Upgrades Content Management System

Physicians Slowly Embrace Patient Videoconferencing


Join the Conversation

It has been 10 years that Apple has been growing and suceeding with this model. What has been the response from the plethora of companies that are struggling? With a single exception, not a single company has responded by dramatically improving the consumer experience with their products.

Comment by: WPALMER809



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