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| Save 25% with discount code %%Keycode%% (Discount ends March 8). Or get a FREE Expo Hall Only pass with code websf10ema1 |


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Web 2.0 Expo San Francisco Update
Dear %%First Name%%,
Welcome to the Web 2.0 Expo February 24 update. We're bringing you information on new sessions, discounts, Web 2.0 community events, and other goodies.
“Effective UI” – Free Chapter
Good user experience delights your customers and keeps them from wandering off to competitors' sites. As part of our continuing preview of the content you'll find at Web 2.0 Expo San Francisco 2010, we'd like to offer you a free chapter from the book “Effective UI.” Download the chapter now.
And if you're interested in learning more about UI and UX, be sure to check out our Design & User Experience track.
| Register and Save 25% before March 8 |
| Register using discount code %%Keycode%% to save 25% on our Early Registration prices. Discount ends March 8. Or register using code websf10ema1 to get a FREE Expo Hall Only pass. Web 2.0 Expo San Francisco will be held at Moscone West this May 3-6. |
New Sessions & Speakers Added
We have a wide range of new sessions to highlight this week including
• The Laws of User Experience
• Privacy and Free Speech: It's Good for Business
• Building an Ad-Supported Business Around a Community
• Social Gold: Game Design of Farmville
Check out the session pages to see who's leading the conversations, or peruse our ever-growing speaker list. Keep up to date with the latest sessions by following us on Twitter @w2e.
11 Conference and Focus Tracks
The conference agenda for Web 2.0 Expo San Francisco includes 5 main Conference tracks:
• Strategy & Business Models
• Social Media Marketing
• Design & User Experience
• Development
• Sponsored Sessions
Our 6 Focus Tracks include Mobile, Community, Real-time, Analytics, Enterprise, and Cloud Computing.
In-Depth Workshops
Before the conference starts, half-day workshops give you the chance to dive deep into the hottest topics for web professionals, from persuasive technology to data visualization and beyond.
Intensives
One day Intensives are mini-conferences that feature expert speaker panels and a more participatory classroom experience. Our Intensives for Web 2.0 Expo San Francisco 2010 are:
Lean Startup (with Eric Ries of StartupLessonsLearned.com)
In a startup, what activities are value-creating and which are waste? Usually, new projects are measured and held accountable to milestones and deadlines. When a project is on track, on time, and on budget, our intuition is that it is being well managed. This intuition is dead wrong. Go to this Intensive to find out how to curb this poor intuition and increase your gains.
Applied Communilytics (with Sean Power and Alistair Croll of WatchingWebsites.com)
Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That's what applied community analytics is about, and it's what you'll learn in this Intensive.
A Lively Expo
Meet face-to-face with leading companies — like Adobe, IBM, Neustar, Microsoft, blueKiwi, Open Text, and many more new to Web 2.0 Expo — in a 30,000 square foot tradeshow to demo the latest solutions to help you streamline your business and make smarter choices.
Hotel & Travel
Web 2.0 Expo has negotiated special rates at several hotels for attendees that plan to spend the night. We recommend you make your hotel reservations for Web 2.0 Expo San Francisco as soon as possible.
We look forward to seeing you in May!
– The Web 2.0 Expo Team
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